PHATAPPLES® was born out of the vision of Kevin “Sean” Webb — a photographer, designer, and cultural curator who turned his love for creative expression into a brand that refuses to be boxed in. Launched in Atlanta in 2008, PHATAPPLES began as a photography studio and model management agency, booking women for music videos and promotional gigs during a golden era of hip-hop culture. Kevin captured the raw beauty, confidence, and energy of the streets — always with a signature twist that made it feel fresh, elevated, and real.
But the story didn’t stop with the lens. Kevin’s creative instincts, love for design, and connection to both urban and rural roots pushed the brand forward. PHATAPPLES grew into a creative house — one that fuses visual art, fashion, storytelling, and culture into a style that’s unapologetically bold.
Today, PHATAPPLES is more than a brand — it’s a creative ecosystem. From sultry loungewear and bold photography to statement tees and street-smart accessories, PHATAPPLES continues to drop heat under its growing lineup of collections:
Phatapple Girl™ – sexy, streetwise, and juicy to the core
Phatty Pack™ – loud, playful, and made for high vibes
Pfrsh Produce® – a blend of country grit and city hustle
Each drop, photo, and design reflects Kevin’s mission to keep things Always Fresh — visually rich, culturally rooted, and creatively fearless. PHATAPPLES isn’t just a name — it’s a flavor, a mood, and a movement.
Then came the store — PhatApples Company — the official outlet for everything tied to the brand: the merch, the art, the collabs, the community. That’s where I sell my creations, host pop-ups, and give others a taste of what we’re growing.
PhatApples® is still growing, still evolving — but it’s always rooted in the hustle & Always true to the soil.